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The Asda ‘Chinese takeaway’ designs were undertaken during my time at Cheltenham agency ‘Brand on Shelf’.

Working with the clients guidelines of a centralised Asda logo and a consistently shaped holding device, I introduced authentic Chinese colours and illustrations creating an emotive design to be applied to all the products within the takeaway range. Simplistic Wok and chopstick’ icons were also developed to inform the consumer of cooking instructions and serving quantities.


Asda (Brand on Shelf)