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Beiersdorf – Atrixo

The Atrixo rebrand was developed during my time as creative director at Ztwo design ltd. It is considered a heritage brand with an extremely loyal customer following.

Beiersdorf’s brief was to freshen up the brands visual identity by moving it from a purely functional product, into a wider cosmetic marketplace. We redesigned the Atrixo logotype by introducing softer edges, a liquid drop and a oval holding device. The hand icon was also updated by designing a smoother, silkier illustration suitable for the desired cosmetic marketplace.