G’s Fresh is a salad and vegetable producer who was looking to extend it’s brand portfolio. They had created a 100% natural alternative for the nutritional drinks market and come up with the name PWR+. They needed a brand identity that would not appear a worthy and healthy alternative and should be able to sit comfortably alongside the energy focused drinks in the market.
I set about creating a powerful, dynamic identity with a metallic finish to reinforce the machine like energy the drink provides. Variant colours were introduced to separate and differentiate each flavour, while high energy images in natural environments were used to reinforce the marketing and point of sale applications.