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With the 2012 London Olympic games around the corner, Kitchencraft produced an open brief to create marketable products based around the City of London.

Taking inspiration from the cities destintive street signs, the idea soon blossomed to use a bit of ‘word play’ with the famous street names. We changed Piccadilly Circus to Piccalilli Circus and so on… creating a iconic concept that was applied to tea towels, mugs, chopping boards and bread bins.