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Whitworths

Nibl was a brand creation for nuts and seeds supplier Whitworths. They had a revolutionary perforated pouch and the idea to introduce nuts and seeds as an alternative to the ‘meal deal’ bag of crisps, but they needed a name and brand identity to position them successfully within the market.

The name ‘Nibl’ arose from the design concept of the illustrated tree representing natural and healthy produce, becoming a little nibble or bite removed from the corner of the pack. The design was applied across multiple products and marketing material with colour variations applied to differentiate the offerings within the range.