iconica design

iconica design

ASDA – Ready Meal Range

Asda’s brief to Brand on Shelf was to create the product styling for their Chinese takeaway range.

We used authentic Chinese colours and illustration to create emotive visual language.  Introducing simplistic wok and chop sticks iconography to inform the consumer of cooking instructions and serving quantities.


  • Range implementation.
  • Illustration.
  • Brand creation.
  • Stylised Iconography.


N.B The Asda Chinese ready meal project was created during my time at Brand on Shelf and was undertaken by us in a Freelance design capacity 2017©.


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