Cox’s Yard – Brand Creation
Cox’s Yard is based within the historic site of a former timber merchants on the banks of the river Avon in Stratford Upon Avon.
It was converted to a dining and entertainments centre with the brief to create a brand feel that could be carried throughout the complex. The brief was to produce a logo that would reflect the cultural heritage of the site, which we did by introducing the established date and giving it locality by noting ‘Stratford upon Avon’ in the title. This was also considered important due to the annual influx of tourists to the town and markets they created.
- Brand Creation.
- Stationery implementation.
- Signage application to interior and exterior locations of the site.
- Marketing material to advertise the launch of the venue.
- Application to marketable products available to purchase within the complex.
N.B The Cox’s Yard project was created at creative agency Ztwo design ltd and was undertaken by us in a Creative director capacity 2006©.
iconica design | branding design | signage | merchandise | Stationery