iconica design

iconica design

GWA – Packaging and Branding

GWA (Girls with Attitude) was a brand created to tap into the rapidly growing market of false nails and eye lashes. Brooks Hill wanted to create a brand identity to apply across there product range.

To meet their brief a modern and stylish logotype taking cues from major fashion and cosmetic brands and an introduced an iconic backdrop to reinforce the variety of colours and styles the products offer.

  • Creation of a new brand identity.
  • Differentiation through colour and pattern to separate the product offerings.
  • Structural packaging support to create the individual GWA window.
  • Geometric patterns created, unique to the GWA brand.


N.B The GWA project was created at creative agency Ztwo design ltd and was undertaken by us in a Creative director capacity 2014©


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