GWA – Packaging and Branding
GWA (Girls with Attitude) was a brand created to tap into the rapidly growing market of false nails and eye lashes. Brooks Hill wanted to create a brand identity to apply across there product range.
To meet their brief a modern and stylish logotype taking cues from major fashion and cosmetic brands and an introduced an iconic backdrop to reinforce the variety of colours and styles the products offer.
- Creation of a new brand identity.
- Differentiation through colour and pattern to separate the product offerings.
- Structural packaging support to create the individual GWA window.
- Geometric patterns created, unique to the GWA brand.
N.B The GWA project was created at creative agency Ztwo design ltd and was undertaken by us in a Creative director capacity 2014©
iconica design | branding design | packaging design