iconica design

iconica design

My London – Product Development

With the London Olympic games 2012 around the corner, Kitchencraft produced an open brief to create marketable products based around the city of London.

Taking inspiration from the cities street signs the idea soon blossomed to use a bit of word play with the famous locations of London, changing Piccadilly Circus to Piccalilli Circus and so on… to create an iconic line of products ranging from tea towels and mugs to chopping boards and bread bins.


  • Research for concept creation.
  • Wordplay and copy writing unique to each application.
  • Brand creation.
  • Application to a extensive range line up.


N.B The London Collection project was created at creative agency Ztwo design ltd and was undertaken by us in a Creative director capacity 2014©.


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