PWR+ – Branding and Packaging
G’s Fresh are growers salads and vegetables who were looking to extend there brand portfolio. They had created a 100% natural alternative for the nutritional drinks market and had the name PWR+. G’s Fresh were keen that the products look should not be worthy and a healthy alternative (showing beetroot and natural ingredients), but that the new product should sit happily alongside existing offerings in the market. Portraying energy and speed as the main product benefit.
A powerful, dynamic identity was created with a metallic finish to reinforce the machine like energy the product provides. Ingredient colours were then used to separate and differentiate each product offering while high energy images in natural environments were used to reinforce the marketing and point of sale applications.
- Brand creation and implementation.
- Guideline created for supporting marketing material.
- Unique motif and typeface created for individuality of the PWR+ brand.
- Shelf ready packaging layouts.
- Application to various product offerings.
N.B The PWR+ project was created at creative agency Ztwo design ltd and was undertaken by us in a Creative director capacity 2014©.
iconica design | branding design | packaging design | point of sale | marketing