Routley & Scott – Website Development

Routley and Scott is a independent home and garden accessories retailer who required an online presence to drive custom to their store.

We evolved their pheasant icon by taking him on a diet, smoothing and refining his shape so him stands proud, making a trust worthy motif. We introduced a consistent colour pallet, limited the typefaces and created icons for ease of navigation through the site.


  • Evolution of the brand identity.
  • Cohesive colour palette and specified typefaces.
  • Category icons for ease of navigation.
  • Logo application in roundel and landscape formats.

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iconica design | branding design | packaging design