Routley & Scott – Website Development
Routley and Scott is a independent home and garden accessories retailer who required an online presence to drive custom to their store.
We evolved their pheasant icon by taking him on a diet, smoothing and refining his shape so him stands proud, making a trust worthy motif. We introduced a consistent colour pallet, limited the typefaces and created icons for ease of navigation through the site.
- Evolution of the brand identity.
- Cohesive colour palette and specified typefaces.
- Category icons for ease of navigation.
- Logo application in roundel and landscape formats.
iconica design | branding design | packaging design